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What is Christmas in July?

by The 100 Companies

Ever heard of the idea of Christmas in July and wondered what and why? Well, the phenomenon started back in 1933 at a children’s camp in North Carolina, where the camp dedicated July 24 and 25 to the holiday – complete with carolers, gifts, a Christmas tree and even Santa.

Since hitting pop culture in 1940, folks still celebrate Christmas in July, or “Half Christmas,” as a respite from the summer heat and a chance to jump-start their holiday gift shopping while taking advantage of July sales.

So, escape the heat of the South this July by watching “The Polar Express.”

Stevie Seay, 360 Media, Inc., The Atlanta 100

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