The 100 Guy

Our team at B2 Communications has loved building The Tampa Bay 100 into a must-read local news outlet with more than 24,000 subscribers. So it was a difficult decision to step down as publishers of The Tampa Bay 100.

This summer, Dr. Daniel Penello of Alexander Orthopaedic Associates performed the first surgery of its kind in the U.S., using a 3D-printed titanium implant to replace a shattered bone in patient Robert Smith’s finger.

At B2, we believe that writing shorter and tighter is a skill that’s key to successful communication. Whether we’re writing a blog post, news release or guest column, we know that taking time to self-edit and tighten our writing will give it much more impact.

If you’re looking for something different to buy at a Rays game this summer, check out the team’s minor league merchandise store.

“Summer Fridays” at B2 Communications mean team members get off early on some Fridays during the summer. The early start to the weekend means they can go to the beach, run errands or get out of town. But deadlines are still met since we work as a team.

Thanks to readers like you, The Tampa Bay 100 has grown to 24,000 readers and has both high click-through rates and low unsubscribe rates.

Thinking about taking the Cross-Bay Ferry between Tampa and St. Petersburg on a weekend? Better plan ahead.

What makes the Tampa Bay Lightning so consistently excellent, year after year?

There’s nothing quite like seeing kids smile and laugh at a children’s play.

In Marty Petty’s career – which has included publisher roles at the prestigious St. Petersburg Times (now Tampa Bay Times) and Hartford Courant newspapers – she’s seen the value of taking risks.

Digital marketing and communications can seem complicated, but it can help grow your business.

For reporters, nothing is more annoying than getting a pitch for a story with no relevance to their audience, followed by repeated follow-up calls from the PR person pitching the idea.

Television journalist Ali Velshi has covered a wide range of topics in his career – everything from the near-collapse of the U.S. auto industry to the Syrian refugee crisis.

By any measure, Florida’s funding for arts and culture is embarrassing. Last spring, state leaders gutted the grants budget for the arts from $25 million down to a paltry $2.6 million.

In B2’s public engagement work, we listen to all sides of an issue. And if there’s an impasse, working toward compromise is a worthy goal.

The overarching message at the Tampa Bay Transit Forum? Let’s get moving.

All the condo and apartment construction in St. Petersburg is an exciting sight. But there’s a problem: If the city truly wants to be a place where people can “live, work and play,” it needs places for “work.”

Janet Echelman’s colorful outdoor sculptures grace the Smithsonian’s Renwick Gallery and the Bill & Melinda Gates Foundation’s Seattle headquarters. Now there’s an effort to bring an Echelman installation to St. Petersburg’s new downtown Pier District.

When Dunedin photographer Kristina Houser opened a USAmeriBank account for her 6-year-old son, Gavin, he was so excited that his mom wrote on Facebook about it. Soon, Gavin was known around USAmeriBank for his love of cars and cookies.

When you’re trying to convey an important point, take a breath. This is always good advice, but it comes in especially handy if you are speaking in public or doing a TV interview.

An investigative series by Tampa Bay Times reporters Mark Puente and Zachary Sampson on questionable operations at CareerSource Pinellas and CareerSource Tampa Bay underscores the importance of journalism in holding public officials accountable.

Email newsletters might seem old school. But in business-to-business communications, with audiences looking for “news you can use,” e-newsletters can cut through the clutter.

While men in the media and entertainment industries are capturing the headlines, it’s a good bet that prominent business leaders will be the next target for sexual harassment allegations.

“Giving Tuesday” is a global day of giving, fueled by the power of social media and collaboration. It follows Thanksgiving, Black Friday and Cyber Monday to remind us to think of those in need during the holidays.

When Premier Eye Care CEO Lorna Taylor received the prestigious Tampa Bay Ethics Award from the University of Tampa, her leadership style was brought to life as St. Petersburg poet laureate Helen Pruitt Wallace read the poem “Famous” by Naomi Shihab Nye.

When Nelson Poynter was publisher of the then-St. Petersburg Times, he came to work every day wearing a bowtie.

What makes St. Pete so special?

Thinking about going to see “Hamilton” in New York? Sounds fabulous. But you might want to consider catching it in another city, like Chicago or Los Angeles, where the acclaimed musical is also scheduled.

Traditional retailers often complain about online shopping hurting their business.

Step out of the heat at the next Rays game and visit these three lesser-known attractions around the park: