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The 100 is a winner

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Thanks to readers like you, The Tampa Bay 100 has grown to 24,000 readers and has both high click-through rates and low unsubscribe rates.

The digital news outlet was recently recognized with an Award of Distinction from the Florida Public Relations Association’s Tampa Bay Chapter in its Image Awards.

The key as we assemble the 100 every other week is this: Even though the stories are short, they need to be interesting and add value to readers’ everyday lives. As my mentor and editor Rob Hooker used to say: “Tell me something I don’t already know.”

Kyle Parks, B2 Communications

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