Missy Hurley, APR
Missy Hurley is co-publisher and editor of The Tampa Bay 100, as well as co-founder and principal of B2 Communications, a professional communications firm. She has built a reputation for innovation and results in her years in working at Tampa Bay marketing, advertising and communications agencies.
Hurley has garnered results for Sunstar Paramedics, SPCA Tampa Bay, St. Petersburg Free Clinic, Fisher Phillips LLP, Marlow’s Tavern, Tampa Bay Businesses for Culture and the Arts, historic Ybor City, and other clients. She focuses on providing communications strategy for the firm’s clients and helping the B2 team continue to learn and professionally grow. Read more about Hurley.
Kyle Parks brings a combination of high-level journalism, corporate and agency experience to his role as co-publisher of The Tampa Bay 100, as well as co-founder and principal of B2 Communications.
After a distinguished career in journalism, which included senior editing and reporting positions in the business news department of the then-St. Petersburg Times (now the Tampa Bay Times), Parks moved into corporate communications, marketing and PR. At B2, he focuses on overall agency initiatives and client work for such companies as USAmeriBank, Colliers International, Crescent Communities, Premier Eye Care, Lennar Homes and Metro Development Group. Read more about Parks.
Destynee is an assistant account coordinator at B2, where she works with such clients as Revenue Management Solutions, Colliers International, Lennar Homes, and Rizzetta & Company. She also works on the Prevent Needless Deaths campaign, which educates people in the Tampa Bay area about ways to prevent child deaths.
She first joined B2 Communications as a summer intern after graduating from The University of Tampa, gaining valuable experience as she assisted agency team members with media relations initiatives, social media and a public engagement campaign in St. Petersburg.
Prior to coming to B2, Destynee interned at Brock Communications, where she assisted with social media initiatives, drafted content for news releases, and pitched to media outlets. She also learned about multiple facets of public relations by attending media training sessions and client strategy meetings.
Destynee received her bachelor’s degree in advertising and public relations at The University of Tampa.
Christopher Kneer has more than 20 years of banking experience in the Tampa Bay area. He joined USAmeriBank in 2011 to grow and manage the business banking team and create the bank’s Small Business Administration (SBA) lending program. When USAmeriBank merged with Valley National Bank in 2018, Kneer transitioned to become Senior Vice President and Division Head of SBA Lending for Valley.
In his role, Kneer oversees a team of SBA relationship managers throughout the bank’s footprint, which includes Florida, Alabama, New Jersey and New York. Valley’s SBA lending team has been the No. 1 Florida-based on lender in the Tampa Bay area for several years in a row and a top 100 SBA lender in the nation. Since the team’s inception, the bank has closed over $200M in SBA loans.
Prior to joining USAmeriBank, Kneer served as vice president, commercial and SBA lending for Community Bank. He is a graduate of Creighton University and the prestigious Stonier Graduate School of Banking.
Dr. Rizal Lopez
Dr. Lopez is the senior director of veterinary services at the SPCA Tampa Bay and he oversees the medical care for more than 10,000 animals every year.
Dr. Lopez and the medical team provide essential veterinary services for the animals in SPCA Tampa Bay’s care and for owned pets in the community through SPCA Tampa Bay’s Veterinary Center.
Dr. Lopez earned his Bachelor of Science in biology from California State Polytechnic University and a Doctor of Veterinary Medicine from the University of California, Davis. He has nearly 20 years of experience as a veterinarian.
Beth Meccariello brings a wealth of agency and corporate communications experience to her role as a Senior Account Executive with B2 Communications. At B2, she is leading the agency’s work on behalf of Valley National Bank and Corporate Fitness Works, leveraging her skills in project management, content creation and media relations.
Beth joined B2 after serving as an account director for Gaffney Bennett Public Relations, working with clients in the healthcare, energy/utility and nonprofit industries. Prior to that position, she gained significant corporate experience as a marketing consultant and business communications specialist for Cigna. Among her roles there, she supported employee communication and engagement strategy for Cigna’s Service Operations organization, which consists of nearly 7,000 U.S. employees.
A graduate of Eastern Connecticut State University with a bachelor’s degree in communications, she began her career as a brand manager for Mason, Inc.
Marty Petty is the Founder and CEO of The MPETTY Group, where she helps companies with such complex challenges as success planning, developing talent and building strong teams. With 30 years of C-suite experience, she understands the unique challenges CEOs face.
Prior to starting The MPETTY Group, Petty served as chief strategist at CAMLS USF Health, CEO of Creative Loafing Inc., and EVP and Publisher of the Tampa Bay Times.
Today, she is one of fewer than 100 in the world with master certification to to administer the Hartman Value Profile/Judgment Index™. She greatly values the short-term ROI that provides financial justification for a client’s investment in developing strong teams.
Gaby Provenzano has a passion for the Tampa Bay area and public relations. She’s a recent graduate from the University of Florida’s well-regarded College of Journalism and Communications, and she’s gained experience in implementing influencer, community and media relations strategies and managing social media accounts.
At B2, Gaby works with closely with account teams on such clients as the Community Foundation of Tampa Bay, PatientCare Logistics Solutions and SPCA Tampa Bay. She plays a key role in writing media materials, pitching media, drafting content for newsletters and websites, and creating social media posts for clients.
Gaby joins B2 from Durée & Company, a Ft. Lauderdale, Florida-based boutique PR agency, where she worked with hospitality, lifestyle and nonprofit clients. She previously interned at Mothers Against Drunk Driving and New York-based agency Lippe Taylor.
Born and raised in Tampa, Gaby earned a bachelor’s degree from the University of Florida.
Leah Saunders, APR
With wide-ranging public relations experience, Leah Saunders brings knowledge from industries such as tourism, government and healthcare to her role as Account Manager with B2 Communications. She focuses on work for real estate clients, including Colliers International, Crescent Communities, Lennar Homes and Metro Development Group.
Saunders volunteers her PR skills to help promote The Edible Peace Patch Project, a St. Petersburg nonprofit that builds educational gardens in Title I schools.
She received a bachelor’s degree in advertising and public relations from the University of Central Florida. Born and raised in Tampa, she now lives in the ‘Burg with her fiancé, one-year-old rescue dog, Daisy, and her cat, Lily.
Brigitta Shouppe has 10 years of public relations and legislative affairs experience, with a high level of skill in media relations, strategic communication, government relations and crisis communications that assist her in her role as a part-time account executive. This experience is beneficial to clients such as the Florida Economic Development Council, FelCor Lodging Trust Inc., and Parkland Development Corp.
Prior to joining B2, Shouppe was the assistant director of public relations for the Pinellas County Sheriff’s Office. Outside of her part-time work with B2, Shouppe is working on former St. Petersburg mayor Rick Baker’s mayoral campaign.
She graduated from the University of Tampa with a bachelor’s degree in criminology with a dual minor in law and justice and psychology. She’s currently pursuing a master’s degree in journalism and media studies from the University of South Florida, with plans to complete it this year.
Alana Siceloff brings a strong marketing and media relations background to her role as Account Executive at B2. Her communications and writing experience is an essential part of her work with clients such as Paramedics Plus, The Dawson Academy and the Community Foundation of Tampa Bay.
Siceloff gained experience in public relations as the marketing, communications, and events specialist for RBD Distributors in Orlando, where she managed social media, created content for its website, and coordinated clients’ events.
Siceloff received her bachelor’s degree in advertising and public relations at the University of Central Florida.
Susana Weymouth is the executive director of Tampa Bay Businesses for Culture & the Arts. Founded in 1989, Tampa Bay BCA is one of 11 national “Business Committees for the Arts,” part of the Private Sector Network and pARTnership Movement of Americans for the Arts. TBBCA unites businesses to champion arts and culture for a prosperous community based on the philosophy that “the arts are good for business, and business is good for the arts.”
TBBCA provides advocacy, resources and support for arts education, arts and cultural organizations, and artists. TBBCA mission-driven programs include Chalk Walk, Cultural Encounters, IMPACT Awards, and The Charlie Hounchell Art Stars Scholarships that provide funding to help talented Tampa Bay area students pursue higher education in the arts.
Weymouth has long been involved with international education, culture and the arts, both in Europe and the U.S. She joined TBBCA in January 2015.