Missy Hurley, APR
Missy Hurley is co-publisher and editor of The Tampa Bay 100, as well as co-founder and principal of B2 Communications, a professional communications firm. She has built a reputation for innovation and results in her years in working at Tampa Bay marketing, advertising and communications agencies.
Hurley has garnered results for Sunstar Paramedics, SPCA Tampa Bay, St. Petersburg Free Clinic, Fisher Phillips LLP, Marlow’s Tavern, Tampa Bay Businesses for Culture and the Arts, historic Ybor City, and other clients. She focuses on providing communications strategy for the firm’s clients and helping the B2 team continue to learn and professionally grow. Read more about Hurley.
Kyle Parks brings a combination of high-level journalism, corporate and agency experience to his role as co-publisher of The Tampa Bay 100, as well as co-founder and principal of B2 Communications.
After a distinguished career in journalism, which included senior editing and reporting positions in the business news department of the then-St. Petersburg Times (now the Tampa Bay Times), Parks moved into corporate communications, marketing and PR. At B2, he focuses on overall agency initiatives and client work for such companies as USAmeriBank, Colliers International, Crescent Communities, Premier Eye Care, Lennar Homes and Metro Development Group. Read more about Parks.
Destynee is an assistant account coordinator at B2, where she works with such clients as Revenue Management Solutions, Colliers International, Lennar Homes, and Rizzetta & Company. She also works on the Prevent Needless Deaths campaign, which educates people in the Tampa Bay area about ways to prevent child deaths.
She first joined B2 Communications as a summer intern after graduating from The University of Tampa, gaining valuable experience as she assisted agency team members with media relations initiatives, social media and a public engagement campaign in St. Petersburg.
Prior to coming to B2, Destynee interned at Brock Communications, where she assisted with social media initiatives, drafted content for news releases, and pitched to media outlets. She also learned about multiple facets of public relations by attending media training sessions and client strategy meetings.
Destynee received her bachelor’s degree in advertising and public relations at The University of Tampa.
Justin Clements has a genuine passion for connecting with people. He’s also an advocate for his clients’ businesses. Justin has dedicated experience in public relations along with well-rounded multimedia skills.
Justin serves as an account coordinator at B2. He works closely with account teams overseeing clients such as Achieva, Valley Bank and Enchant Christmas. His responsibilities with clients consist of media relations, strategic networking, and forging partnerships between client and influencers.
Additionally, Justin serves on the Ambassador Committee for the Greater Tampa Chamber of Commerce.
Justin’s professional background includes experience in public relations, grassroot networking and the military. Before joining B2, Justin acted as a public relations specialist for Judge Public Relations in Tampa, where he worked with numerous industries and events, such as dining and hospitality institutions, veterinary clinics, non-profits and celebrity engagements, providing services on local, national and international scales. He worked as an account executive for Elevate, Inc. Business Consulting where he acted as a networking consultant for a variety of companies. Justin also served in the Army as a cavalry scout for the Indiana National Guard.
Justin is an Indiana native, where he earned a bachelor’s degree in public relations from Ball State University.
Charlene Cobb began her career in emergency medical services in Sayville, New York in 1980. She was hired by Sunstar Paramedics in 1989 and initially worked as a Paramedic before quickly advancing to level of Field Training Officer and then onto the role of Education Coordinator. Charlene now serves as Sunstar’s Community Outreach Coordinator and Public Information Officer. She is on the Board of Directors for the National Association of EMT’s and serves on the National EMS Safety Committee and the National EMS Museum Board.
Charlene is passionate about our community and is the Chairperson of the Pinellas Suncoast Safe Kids Coalition. She is also a frequent contributor to local and national publications on EMS and Public Safety. As an active member of the NAEMT Safety Board, she often travels throughout the country leading seminars for other professionals focused on the implementation of best EMS safety practices. Charlene also serves as a member of the international EMS Safety Foundation and was awarded the organization’s prestigious “Objective Safety Award” in 2008.
Charlene was the proud recipient of the 1998 State of Florida’s “Paramedic of the Year” award. That same year she was also selected as the Pinellas County “Paramedic of the Year,” for her work on a language translation guide for fellow EMS personnel. In 2008 Charlene received the State of Florida “Injury Prevention Award” for her work to promote child passenger safety. She was also selected in 2010 by Commissioner John Morroni to receive the “EMS Public Safety Award,” for her work to enhance ambulance safety.
Gillian Daniels, CPDT-KA, is the training manager at Clearwater-based New Dawn Animal Behavior Center, which is powered by SPCA Tampa Bay. Daniels builds upon the human-animal bond by helping dog owners to consider their dog’s emotional needs and learn how to read their body language for a happy, healthy relationship.
Daniels discovered her passion for animal behavior after adopting her first dog. She discovered that training through positive reinforcement and clicker training resulted in the behaviors she wanted to see in her pet and boosted her dog’s confidence. Shortly after, she was introduced to New Dawn Animal Behavior Center, which uses positive, rewards-based training, and became one of its trainers.
Christopher Kneer has more than 20 years of banking experience in the Tampa Bay area. He joined USAmeriBank in 2011 to grow and manage the business banking team and create the bank’s Small Business Administration (SBA) lending program. When USAmeriBank merged with Valley National Bank in 2018, Kneer transitioned to become Senior Vice President and Division Head of SBA Lending for Valley.
In his role, Kneer oversees a team of SBA relationship managers throughout the bank’s footprint, which includes Florida, Alabama, New Jersey and New York. Valley’s SBA lending team has been the No. 1 Florida-based on lender in the Tampa Bay area for several years in a row and a top 100 SBA lender in the nation. Since the team’s inception, the bank has closed over $200M in SBA loans.
Prior to joining USAmeriBank, Kneer served as vice president, commercial and SBA lending for Community Bank. He is a graduate of Creighton University and the prestigious Stonier Graduate School of Banking.
Dr. Rizal Lopez
Dr. Lopez is the senior director of veterinary services at the SPCA Tampa Bay and he oversees the medical care for more than 10,000 animals every year.
Dr. Lopez and the medical team provide essential veterinary services for the animals in SPCA Tampa Bay’s care and for owned pets in the community through SPCA Tampa Bay’s Veterinary Center.
Dr. Lopez earned his Bachelor of Science in biology from California State Polytechnic University and a Doctor of Veterinary Medicine from the University of California, Davis. He has nearly 20 years of experience as a veterinarian.
Danielle Lysik is an intern at B2 Communications, where she assists the team with research projects and reporting for clients. She also helps with the Tampa Bay 100 by writing stories and helping with the editorial process.
It’s the second summer that she’s interning with B2. Last summer, Danielle helped with client reporting for the Museum of Fine Arts and SPCA Tampa Bay, and regularly drafted stories for the Tampa Bay 100 covering a variety of topics.
In addition to her internship, she’s worked with Cox Media Group’s promotions department for the past two years. She helps to manage social media for 3 stations and supports events for the stations and their promotional partners.
Danielle recently graduated from the University of South Florida, St. Petersburg with a bachelor’s degree in marketing and a minor in mass communications.
Beth Meccariello brings a wealth of agency and corporate communications experience to her role as an Account Manager with B2 Communications. At B2, she is leading the agency’s work on behalf of Valley National Bank and Corporate Fitness Works, leveraging her skills in project management, content creation and media relations.
Beth joined B2 after serving as an account director for Gaffney Bennett Public Relations, working with clients in the healthcare, energy/utility and nonprofit industries. Prior to that position, she gained significant corporate experience as a marketing consultant and business communications specialist for Cigna. Among her roles there, she supported employee communication and engagement strategy for Cigna’s Service Operations organization, which consists of nearly 7,000 U.S. employees.
A graduate of Eastern Connecticut State University with a bachelor’s degree in communications, she began her career as a brand manager for Mason, Inc.
Wilma Norton is the vice president of marketing and communications for the Community Foundation of Tampa Bay. In her position, Norton manages marketing strategies, community relations, and advisor/Foundation relations and develops content for the Community Foundation’s blog, social media and newsletter.
Prior to joining the Community Foundation of Tampa Bay, Norton served as assistant director of public information at St. Petersburg College. Previously, she was a reporter and editor at the St. Petersburg Times (now the Tampa Bay Times) for more than 20 years. She has a Bachelors of Art in journalism and in political science from Western Kentucky University and an MBA from Florida International University.
Siobhan O’Kane is Senior Manager of the Tampa Bay District Council of the Urban Land Institute (ULI), a global nonprofit education and research institute with a mission to provide leadership in the responsible use of land and in sustaining and creating thriving communities. ULI Tampa Bay provides technical assistance to communities and sponsors educational forums and events such as trends conferences, transportation and housing programs.
Prior to joining ULI, Siobhan was the Principal Planner in the State of Rhode Island for the HUD Sustainable Communities grant program on new strategic housing and economic development plans. Before her position in Rhode Island, Siobhan was the Program Director for The Sir Peter Blake Trust in New Zealand, and worked as a policy planner for the Auckland Regional Council of New Zealand.
Siobhan has a Master of Science in Urban Planning from Columbia University and was a Fulbright Scholar at Waikato University in New Zealand.
Sara Palmer is Vice President & Corporate Philanthropy Manager at Valley Bank, where she develops the bank’s corporate giving strategy and manages requests for philanthropic support, including financial contributions, sponsorships and events.
Prior to joining Valley, Palmer was Development Manager at Fay + Sawers Productions where she executed volunteer operations, VIP and special guest programs, and event planning for the 2014 NCAA Men’s Final Four. She previously served as Manager of Community Giving at the Tampa Bay Host Committee for the Republican National Convention, where she recruited and trained volunteers, spearheaded community impact efforts and oversaw sponsorship opportunities.
Palmer currently serves on the Board of the Lions Eye Institute for Transplant & Research Foundation and is on the Leadership Tampa Alumni Cabinet for 2019. She received her bachelor’s degree in marketing and master’s degree in international business, both from the University of Florida.
Marty Petty is the Founder and CEO of The MPETTY Group, where she helps companies with such complex challenges as success planning, developing talent and building strong teams. With 30 years of C-suite experience, she understands the unique challenges CEOs face.
Prior to starting The MPETTY Group, Petty served as chief strategist at CAMLS USF Health, CEO of Creative Loafing Inc., and EVP and Publisher of the Tampa Bay Times.
Today, she is one of fewer than 100 in the world with master certification to to administer the Hartman Value Profile/Judgment Index™. She greatly values the short-term ROI that provides financial justification for a client’s investment in developing strong teams.
Gaby Provenzano has a passion for the Tampa Bay area and public relations. She’s a recent graduate from the University of Florida’s well-regarded College of Journalism and Communications, and she’s gained experience in implementing influencer, community and media relations strategies and managing social media accounts.
At B2, Gaby works with closely with account teams on such clients as the Community Foundation of Tampa Bay, PatientCare Logistics Solutions and SPCA Tampa Bay. She plays a key role in writing media materials, pitching media, drafting content for newsletters and websites, and creating social media posts for clients.
Gaby joins B2 from Durée & Company, a Ft. Lauderdale, Florida-based boutique PR agency, where she worked with hospitality, lifestyle and nonprofit clients. She previously interned at Mothers Against Drunk Driving and New York-based agency Lippe Taylor.
Born and raised in Tampa, Gaby earned a bachelor’s degree from the University of Florida.
Brianna Rodriguez is an intern at B2 Communications, where she assists the team with The Tampa Bay 100 and various client initiatives. She works closely with the editorial team on the production of The Tampa Bay 100 and assists with the editorial planning process. She works with clients SPCA Tampa Bay, St. Petersburg Free Clinic, Community Foundation of Tampa Bay and PatientCare, in addition to working on The Tampa Bay 100 with the editorial team.
Prior to joining B2, Brianna has worked in several roles including contributor and marketing manager for the University of South Florida St. Petersburg’s campus newspaper, The Crow’s Nest. She completed an internship with the Sarasota Herald-Tribune last summer, working as a business reporter covering a wide range of industries.
Brianna is currently pursuing a degree in mass communications with a minor in entrepreneurship at the University of South Florida St. Petersburg. She will graduate in 2020.
Leah Saunders, APR
With wide-ranging public relations experience, Leah Saunders brings knowledge from industries such as tourism, government and healthcare to her role as Account Manager with B2 Communications. She focuses on work for real estate clients, including Colliers International, Crescent Communities, Lennar Homes and Metro Development Group.
Saunders volunteers her PR skills to help promote The Edible Peace Patch Project, a St. Petersburg nonprofit that builds educational gardens in Title I schools.
She received a bachelor’s degree in advertising and public relations from the University of Central Florida. Born and raised in Tampa, she now lives in the ‘Burg with her fiancé, one-year-old rescue dog, Daisy, and her cat, Lily.
Terri Lipsey Scott
Terri Lipsey Scott is an executive director of the Dr. Carter G. Woodson African American Museum in St. Petersburg, Florida.
The Woodson Museum’s mission is to preserve, present, and interpret African American history while promoting an understanding among various groups community to enhance society’s respect, value diversity, and foster equal rights and social justice.
In 2004, Scott became the chair of the board for the Woodson museum all while volunteering for the museum and the African American community. In 2017, she was then offered a paid role as a director position, continuing to provide her same work for justice and objectivity.
For the museum and community, Scott has hosted speakers, festivals, art shows, concerts, toy drives and other endless amounts of dedicated work.
Scott is a native of Savannah, Georgia where she attended Savannah State University. She moved to St. Petersburg in 1981 where she began he family and became an advocate for the community.
Brigitta Shouppe has 10 years of public relations and legislative affairs experience, with a high level of skill in media relations, strategic communication, government relations and crisis communications that assist her in her role as a part-time account executive. This experience is beneficial to clients such as the Florida Economic Development Council, FelCor Lodging Trust Inc., and Parkland Development Corp.
Prior to joining B2, Shouppe was the assistant director of public relations for the Pinellas County Sheriff’s Office. Outside of her part-time work with B2, Shouppe is working on former St. Petersburg mayor Rick Baker’s mayoral campaign.
She graduated from the University of Tampa with a bachelor’s degree in criminology with a dual minor in law and justice and psychology. She’s currently pursuing a master’s degree in journalism and media studies from the University of South Florida, with plans to complete it this year.
Katherine Snow Smith
With high-level journalism experience, Katherine Snow Smith brings substantial writing and communication skills to her role as Senior Account Executive with B2 Communications.
Katherine works with such clients as Harvard Jolly Architecture, the Carter G. Woodson African American Museum, Premier Eye Care, and various residential developers, where she applies her skills to develop content, plan communication strategies, and lead public engagement initiatives.
She has a strong background in journalism, with more than 20 years’ experience reporting and editing for the Tampa Bay Times and for Bay Magazine. She has covered a variety of topics, from textiles to tourism and restaurants to real estate, for the Times as well as The Tampa Bay Business Journal, The Charlotte Business Journal and The Greenville (South Carolina) News.
A native of Raleigh, North Carolina, Katherine received a bachelor’s degree of arts in journalism from the University of North Carolina, Chapel Hill. She has lived in the Tampa Bay area for 26 years.
Susana Weymouth is the executive director of Tampa Bay Businesses for Culture & the Arts. Founded in 1989, Tampa Bay BCA is one of 11 national “Business Committees for the Arts,” part of the Private Sector Network and pARTnership Movement of Americans for the Arts. TBBCA unites businesses to champion arts and culture for a prosperous community based on the philosophy that “the arts are good for business, and business is good for the arts.”
TBBCA provides advocacy, resources and support for arts education, arts and cultural organizations, and artists. TBBCA mission-driven programs include Chalk Walk, Cultural Encounters, IMPACT Awards, and The Charlie Hounchell Art Stars Scholarships that provide funding to help talented Tampa Bay area students pursue higher education in the arts.
Weymouth has long been involved with international education, culture and the arts, both in Europe and the U.S. She joined TBBCA in January 2015.