The Bazaar on Apricot & Lime uses social media innovation to boost business and support local art

With National Small Business Week running from April 30-May 6, one small business in Sarasota is more than just a small business. The Bazaar on Apricot & Lime created a market for local artists in Sarasota to sell their goods and engage with their customers.

Kim Livengood runs the business with her mother and has elevated local artists using a unique strategy: a Facebook Live marketplace. Titled the “Bazaar Shopping Network,” the tool helps Kim reach customers across the country while elevating local artists.

Watch one of Livengood’s episodes to see how social media innovation benefits local small businesses.

– Staff report, Florida Politics