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On The A100 Podcast, I’m kicking off 2025 with a solo episode exploring how the media and PR landscape has evolved and what it means for associations. Relationships are back at the forefront of effective media outreach, but great storytelling remains the foundation.
I share my go-to tips for smart, targeted pitching – researching reporters, crafting concise pitches and leveraging member voices for impactful stories. For associations, I discuss how focusing on trade and local media can build momentum that drives national recognition. These strategies are essential for breaking through today’s cluttered media landscape.
Listen now to transform your outreach strategies.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100