On The Association Insights Podcast, our advocacy series continues with Louise St. Germain, director of membership, marketing and external relations at the International Society on Thrombosis and Haemostasis. With over two decades of experience, Louise shares how strategic partnerships, crisis preparedness and mission-driven engagement drive effective external affairs. She highlights the power of storytelling, collaboration and adaptability in advocacy.
From leading the global World Thrombosis Day campaign to collaborating with regulatory bodies, she offers actionable insights on leveraging advocacy for lasting impact. Louise’s perspective on adapting to policy shifts and embracing innovation makes this episode a must-listen for association leaders.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100