When it comes to writing, get to the point and get there now. There is an art to writing a social media post, email or other form of communication that compels people to care, and more importantly, to act. B2 Communications presented tips for writing to PRSA Tampa Bay, including:
– Slow down and consider what you want readers to do with the information you’re writing.
– Act like a reporter. Take the time to gather solid, interesting information. Ask yourself, “What’s unique about my business?”
– Make it personal. Craft your content around information that provides the most benefit to your readers.