public relations

What you wear for a TV interview is almost as important as what you say.

Repurposing content is taking content previously used for one purpose and reusing it for another. It’s a useful strategy that allows you to reach a broader audience and diversify your content while maintaining consistent messaging. Try these repurposing strategies:

Journalists receive 200 to 1,000 emails per day. Getting their attention can be difficult.

It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.

We’ve all been there: waiting for someone to respond before you can proceed with a task. But as a somewhat reserved young professional, I’m not always comfortable sending multiple emails if I need something.

When it comes to writing, get to the point and get there now. There is an art to writing a social media post, email or other form of communication that compels people to care, and more importantly, to act. B2 Communications presented tips for writing to PRSA Tampa Bay, including: