Branding is more than a logo

Brand marketing is more than recognizing the logo or catchphrase. Entrepreneurs should explore each aspect of their brand’s identity when developing the baseline for a brand profile.

– How do your core values and mission define your brand?

– What is the tone, voice and personality of your brand?

– Does your brand connect emotionally to the consumer?

Popular brands identify a set of human characteristics that make the product relatable and help consumers connect viscerally.

While branding your service will still include a logo and visual component, think about how can you add personality, utility and emotional connection with your brand marketing.

– Patricia Mills, The SWFL 100