Jargon is bad for business

Liaise. Synergy. Ideate.

Say what? Hard-to-understand words are flooding business writing.

Writers who use jargon often lack creativity or certainty in their work, so they use vague terms to sound like experts.

Instead, use concrete terms to get your point across clearly. Using direct language to convey interesting detail or evoke feeling is powerful all on its own.

Ask yourself what your content means to the audience before you write. If you have questions about what a certain term means so will your audience.

With strong ideas and information, the writing should speak for itself – no jargon needed.

– Kyle Parks, B2 Communications