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Preparing Your Organization for a Crisis


A crisis situation can arise when a company least expects it, so it’s important to be prepared with a comprehensive crisis communications plan.

Five important things to do in a crisis:

– Talk about it. Don’t let days (or even hours) go by without acknowledging the problem.

– Take action. Lay out a detailed strategy to communicate to key audiences and get to work.

– Own it. Communicate how your organization is working to resolve the issue.

– Be timely. Take steps to find out what went wrong and communicate what you’re doing.

– Think ahead. Have a communications plan in place so you’re ready.

Kyle Parks, B2 Communications

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