Flash fitness? Say what?

Getting employees’ attention during their busy work day is hard. Getting them to exercise at work? Even harder.

Or maybe not, according to Corporate Fitness Works (CFW), which runs on-site fitness centers for companies. “Pop Up Classes” – flash mob-style workouts or stretch breaks that encourage employees to join group fitness activities – are all the rage at CFW’s client sites.

The CFW team even brings “Pop Up Classes” directly to department meetings, livening up what might otherwise be boring get-togethers. CFW has found that out-of-the-norm techniques like these are critical in increasing fitness participation rates.

– Elaine Smalling, Corporate Fitness Works