Adding color, clarity and purpose to your communications

In the flurry of a busy workday, we’re all guilty of occasionally producing gray materials. Here are three tips for adding color, clarity and purpose to communications.

1. Focus on no more than three key messages, benefits, choices, etc. Have you ever heard the “power of three” in marketing?

2. Add story examples. According to cognitive psychologist Jerome Bruner, people remember stories 22 times more than facts alone.

3. Paint a picture worth sharing. Consider adding descriptive details – not to convolute a message, but to help the reader better “see” what you’re saying.

Learn more here.

– Hollie Geitner, The Pittsburgh 100