Hey Valley, what’s with the new look?

Rebranding is more than just a new look. It’s about showing how you keep pace with your customers’ ever-changing needs.

The thinking behind Valley National Bank’s new look tied to a simpler name stemmed from research and conversations with two audiences that matter most: employees and customers. The challenge was to honor Valley’s colors, name and rich history while capturing how the bank stays ahead of trends and technologies.

The result: Valley’s rebrand featuring a new logo with a subtle arrow to signify forward thinking, as well as a slight modification to the traditional blue-and-yellow color scheme.

– Mark Fernandez, Valley