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Writing and speaking are usually viewed as separate skills. But Lane DeGregory, Pulitzer Prize-winning reporter for the Tampa Bay Times, recommends writing how you speak.
DeGregory, in a webinar with The Poynter Institute, recommends that writers first tell their story to a friend. This creates a natural voice that resonates with readers. Stick with a clear voice and avoid excessive quotes. Take note of what doesn’t work by evalulating whether articles you read keep you engaged.
Write with your heart, not your head, she advises. A perfect example? “Girl in the Window,” which won DeGregory the 2009 Pulitzer Prize.
– Missy Hurley, APR, B2 Communications