Smaller gyms and studios are a growing part of the $25.8 billion U.S. fitness industry, and their popularity doesn’t look to be waning any time soon.
Boutique fitness studios offer a more personalized experience and a close-knit community. More reasons they’re thriving:
– A variety of class offerings help pique interest and avoid ruts.
– Social pressure from classmates and instructors keep people accountable.
– Focused, more personal experiences improve users’ results.
Plus, they support their communities. During Turn Tampa Teal, local studios donated class proceeds to TEAL Recovery Project, a cervical cancer awareness organization, for a week in January.
– Scott Peeples, Peerfit