What do Vizzy, Truly and Mighty Swell all have in common? They’re part of the crowded hard seltzer market, which currently includes over 30 different brand names.
The craze began with SpikedSeltzer in 2012. At first, it was only distributed in about a dozen states, but as copycat drinks — like the frat house staple, White Claw — began to emerge, it was sold to Anheuser-Busch, taking off on a national level.
Since then, hard seltzers have been popping up left and right, sending sales soaring — $1.5 billion in 2019 and an astounding $1 billion from March 7 to May 30, 2020 alone.