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Inspired by music legends Jimi Hendrix, David Bowie and Prince, a provocative purple will reign supreme in the new year. According to Pantone, widely regarded as the global color experts, ultraviolet is the “color of the year” for 2018.
The enigmatic and mysterious ultraviolet is set to dominate across various industries and popular culture including fashion, beauty and décor. While historically purple hues were always associated with spirituality and regal status, 2018 brings us a futuristic shade that is bold and playful.
Embrace the trend and look for your New Year color inspiration in the shades of purple rain!
— Darina, The Dubai 100