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The Rise of Boutique Fitness Studios

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Smaller gyms and studios are a growing part of the $25.8 billion U.S. fitness industry, and their popularity doesn’t look to be waning any time soon.

Boutique fitness studios offer a more personalized experience and a close-knit community. More reasons they’re thriving:

– A variety of class offerings help pique interest and avoid ruts.

– Social pressure from classmates and instructors keep people accountable.

– Focused, more personal experiences improve users’ results.

Plus, they support their communities. During Turn Tampa Teal, local studios donated class proceeds to TEAL Recovery Project, a cervical cancer awareness organization, for a week in January.

– Scott Peeples, Peerfit

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