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It’s our favorite time of the year – new social media trends! Check out our hottest trend predictions for 2022:
• Authenticity will remain king of social strategy. Brands are continuing to lean into their smaller, niche and more loyal communities instead of hoping for broad reach.
• Digital creators are more important than ever. Partnering with influential voices on the internet has real benefits for your brand. Read more in our article, “Tips for a successful influencer campaign.”
• Video still reigns supreme. From the rise of TikTok to Instagram’s increased focus on video, it’s critical to make sure you are including it.
– Caitlin Weaver, The Alaska 100