Nielsen Holdings PLC, one of the largest tech employers in Tampa Bay, has reached an agreement to sell for $16 billion, including debt, to a group of private-equity firms.
The company reached the deal after it rejected a smaller offer earlier this month. The deal values the company at around $10 billion in cash.
Nielsen collects data and releases it to advertisers to help them determine where to direct marketing dollars.
Evergreen Coast Capital Corp. and Brookfield Business Partners L.P. led the group of private-equity investors, who, along with institutional partners, will pay $28 for each outstanding Nielsen share.
– Kelly Hayes, Extensive Enterprises Media