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None other than Albert Einstein said, “In the midst of every crisis lays great opportunity.”
The digital advertising world has seen no better test of this maxim than the pandemic’s socio-economic disruptions. Having millions of people stuck at home drove digital traffic in completely new volumes and patterns. This massive digital stress test simultaneously verified existing strategies and revealed new opportunities.
From Search Engine Optimization, to Pay-Per-Click advertising, to the old-fashioned (but still relevant) email marketing, our digital audience is more sophisticated than ever.
Read the full blog post to learn more about the five most effective digital advertising trends.
– Cyndee Woolley, The SWFL 100