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Nearly 1 in 5 Americans consume news by listening to it, making podcasts an excellent way to establish your subject matter expertise and grow your brand.
Consider these tips as you determine which podcasts fit best with your business goals:
– Look for summaries or transcripts, which help the content reach a broader audience through search engine optimization.
– Dig deep. Podcast episodes feature in-depth discussions, and you’ll need to be prepared to go deep within your area of expertise.
– Share it with your audiences. Grow the podcast episode reach by posting it on your business’ website and social media channels.
– Alexa Yencha, B2 Communications