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Developing captivating content starts with a simple phrase: show, don’t tell.
Corporate Fitness Works runs on-site fitness centers and employee engagement programs for major brands nationwide. But these services didn’t come to life on the company’s original website.
So we took the show-don’t-tell approach in copywriting for its new website. We interviewed Corporate Fitness Works’ employees and investigated the company’s client success stories to write content readers can experience. This show-don’t-tell writing technique uses description and emotion to grab the reader.
After all, getting website visitors is great, but making them stay is even better.
– Beth Meccariello, B2 Communications