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Expanding across the bay


Shelby Pletcher and Michelle Burtch opened Canvas Fashion Gallery in St. Petersburg in 2015. Six months later, Hyde Park Village asked them to open in Tampa, but they weren’t ready.

Three years later, they did open in Tampa. Here’s what led them to the second location:

– Filling a void. Professional women and moms were looking for a boutique with moderately priced clothes in Tampa.

– Finding a perfect location. Hyde Park is a popular destination for Tampa women.

– Having a proven business model. Financial success at the first Canvas made Burtch and Pletcher confident they could duplicate the formula in Tampa.

Katherine Snow Smith, B2 Communications

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