Digital marketing and communications can seem complicated, but it can help grow your business.
Create a plan for raising your company’s online visibility, and keep it simple by using tried-and-true marketing concepts.
– Determine your target audience. Then deliver content that is interesting and relevant.
– Create current and compelling content. Your website is your home base for your digital marketing.
– Practice “quality over quantity.” Search engines value the relevancy of your material, not just how often you post it.
For more tips, check out my column, “Here’s how to fuel your company’s success online,” in Tampa Bay Business & Wealth.