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Are You Crisis Ready?

Man rowing along the ocean in a cardboard box surrounded by sharks.

Is your team ready to respond to a crisis? The answer is NO if you answer “no” to more than three checklist items:

– We have established a crisis team and formal notification plan to key audiences.

– We have identified potential crisis situations and developed strategies for responding to each.

– We have appropriate social media plans for crisis communications, as necessary.

– At any hour, our crisis team knows how to contact each other.

– Our organization has a formal communications policy to provide media with information.

– Our spokesperson has received professional media training and is an integral part of our management team.

Tara Frier, Crisis Interception

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