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Staying Inspired


How do you find inspiration? For those tasked with continually creating content and coming up with new ideas, staying inspired can be a challenge.

C.C. Chapman, online marketing expert, co-author of international bestseller “Content Rules” and author of “Amazing Things Will Happen,” has a few tips:

– Be a voracious consumer of different forms of content.

– Find someone who inspires you.

– Have more offline interactions.

– Stay curious, which is one of my mantras.

His session on finding inspiration and staying relevant in an evolving creative landscape was a definite highlight of PR Consultants Group’s annual conference last month.

Missy MacFarlane, B2 Communications

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