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Making Time to Make It Short


Writing something that is both short and compelling isn’t easy.

The 17th-century French philosopher, Blaise Pascal, alluded to this challenge when he wrote: “I have made this letter longer than usual, only because I have not had time to make it shorter.”

Similar quotes are attributed to Mark Twain, Benjamin Franklin and Woodrow Wilson.

Reading long, pointless emails take years off our lives. When you write emails, clarify what you want the reader to do. Be your own toughest editor. As a recent Harvard Business Review headline says: “Your writing isn’t as good as you think it is.”

Kyle Parks, B2 Communications

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